USD
Contact us at

Specialization in Digital Marketing with Artificial Intelligence

  • FROM ZERO TO ADVANCED
BESTSELLERS

4.8

18446 students
US$ 10.90
(US$ 39.00)

OFFER EXPIRES ON:

0 :

Dias

00 :

Hrs

00 :

Mins

00

Segs
Buy now!

Co-certifies:

Duration of the specialization:
54 hours (videos, exercises and practice)
Specialization includes:
25 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    Do you want to become an expert in digital marketing with artificial intelligence? This specialization will provide you with the skills and knowledge you need to do so. 

     

    You will learn to understand fundamental marketing concepts, create effective digital marketing strategies, develop a solid branding strategy, implement segmentation strategies, and use tools such as Google Analytics to analyze data and make decisions. 

     

    In addition, you will explore topics such as Inbound Marketing, social networks, digital advertising, SEO, email marketing and customer loyalty. You will also learn how to define your brand's DNA and identify positive trends that generate significant and lasting impacts in the market. 

     

    You will also learn how to integrate artificial intelligence for content generation, design and prompt creation for greater efficiency.

     

    At the end of this specialization, you will be able to propose complete and winning digital marketing strategies, taking advantage of innovative channels to reach your target audience effectively.

     

    Taking the specialization in digital marketing with artificial intelligence will allow you to develop in one of the fastest growing industries, handling tools, techniques and strategies that will make it possible for you to stand out in your entrepreneurship or in your professional field. 

     

    If you are interested in learning all this and much more, this specialization is for you. 

    This specialization includes:25 courses

    With this specialization you will learn to:

    • Identify the role of the community manager in the contact with the consumer to spread the brand, through social media strategies.
    • Understand the importance of proper content generation in brand personality and continuity.
    • Identify the key aspects in the creation, planning and management of an online store.
    • Identify Inbound marketing tactics and tools for ecommerce in the development of digital content.
    • Differentiate paid, owned and earned digital media to generate new customers.
    • Recognize the key aspects to have a successful campaign, working with influencers. As well as, the aspects of Facebook ad management, audience segmentation, campaign targeting and budget allocation.
    • Know the aspects of Facebook ad management, audience segmentation, campaign targeting and budget allocation.
    • Understand the importance of a digital ecosystem for a brand and its relevance in the marketing strategy.
    • Identify the main factors that promote the positioning of a brand in Google.
    • Create content strategies, using Tiktok to boost your brand and encourage organic growth of your followers.

    Requirements

    Begin courses sequentially for easy understanding. 

    Other benefits of specialization

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    • Downloadable materials for each course.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Fundamentals and Applications of Artificial Intelligence

    You will learn the basics of artificial intelligence and its application in various contexts.

    Course 2: Google Ads Fundamentals with Artificial Intelligence

    You will learn to understand the key concepts of Google Ads, explore its most important tools and apply effective strategies to create and optimize advertising campaigns that achieve results from day one.

    Course 3: Digital Content Creation with Artificial Intelligence

    You will learn how to use artificial intelligence tools to create quality content automatically, generating images, texts, videos and other resources that will enhance your brand or business in social networks and help you improve interaction with your audience.

    Course 4: Graphic Design with Artificial Intelligence

    You will learn how to use Artificial Intelligence tools to optimize your graphic design workflow, enhance your creativity and improve efficiency in the creation of visual content.

    Course 5: Creating prompts for ChatGPT

    You will learn from scratch how to create effective ChatGPT prompts, mastering the necessary techniques to use this tool in a professional way, optimizing your interactions and achieving faster and more accurate results.

    Course 6: Digital Marketing with Artificial Intelligence

    You will learn how to apply artificial intelligence in digital marketing to optimize strategies, create more effective and personalized campaigns, and improve conversion, from planning to measuring results.

    Course 7: Community Management

    In this online course you will learn how to create a successful social media strategy with content that engages your target audience.

    Course 8: Content Marketing

    In this online course you will learn how to establish a content strategy with content pillars ad hoc to your business plan.

    Course 9: Inbound Marketing for E-Commerce

    In this online course you will learn how to design and implement an Inbound marketing strategy applied to e-commerce.

    Course 10: Digital Marketing Plan

    Course 11: Ecommerce

    In this online course you will learn how to plan, create and manage an online store or improve an existing one.

    Course 12: Facebook Advertising

    In this online course you will learn how to manage both advertising tools that Facebook has, segment audiences, choose the objective of the campaigns, among others.

    Course 13: Advertising in Tiktok Ads with Artificial Intelligence

    You will learn how to create effective TikTok Ads campaigns, setting clear objectives, segmenting your audience, and using tools such as artificial intelligence and the TikTok pixel to optimize your results.

    Course 14: Advertising media strategy

    In this online course you will learn about paid, earned and owned media to strengthen your brand positioning.

    Course 15: How to Create and Manage a Digital Ecosystem

    In this online course you will learn digital marketing, brand building and user experience tools to approach your own strategy.

    Course 16: Power your website with SEO

    In this online course you will learn how to position your website well in Google, and thus sell and project a better image to potential customers.

    Course 17: Customer segmentation

    In this online course you will learn how to apply segmentation in your business, project or brand, and thus improve the results of your business.

    Course 18: Branding and Brand Strategy

    In this online course you will learn how to develop a brand strategy that allows you to connect with your target audience, for a better positioning.

    Course 19: Consumer Intelligence and Management

    In this course you will learn how to integrate consumer knowledge and research for brand creation and planning.

    Course 20: Introduction to Marketing

    Online course where you will learn to recognize certain basic concepts such as purchasing decisions, CRM, public relations and more.

    Course 21: Introduction to Google Analytics 4

    In this online course you will learn how Google Analytics 4 works and its main attributes to be able to make better decisions.

    Course 22: E-mail Marketing

    In E-mail marketing you will learn how to carry out campaigns focused on your company using the best tools to reach your potential customers.

    Course 23: Online Loyalty

    In this course you will learn how to measure loyalty with practical examples, as well as a brief history of loyalty programs.

    Course 24: Introduction to User Experience Design

    You will learn the basic concepts, methods, techniques and tools about user experience design that will allow you to start a tech career from a person-centered approach.

    Course 25: Influencer Marketing

    In this online course you will learn how to promote your business with the help of social media influencers.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: Each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Each course will have a learning project (not mandatory).

    - Evaluation of the specialization: By passing all the exams of each course.

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

    - 73%

    BUY SPECIALIZATION

    US$ 10.90Previously US$ 39.00

    OFFER EXPIRES ON:

    0 :

    Dias

    00 :

    Hrs

    00 :

    Mins

    00

    Segs
    Add coupon

    Forever and ever

    Develop your skills with us

    - 73%

    BUY SPECIALIZATION

    US$ 10.90 Previously US$ 39.00

    OFFER EXPIRES ON:

    0 :

    Dias

    00 :

    Hrs

    00 :

    Mins

    00

    Segs
    Add coupon

    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Forever and ever