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SEO Specialization

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4.8

2948 students
US$ 4.90
(US$ 20.00)

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Co-certifies:

Duration of the specialization:
12 hours (videos, exercises and practice)
Specialization includes:
4 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of San Ignacio University

    • About specialization

    Would you like someone searching on the Internet for a topic related to your business to see the name of your website as the first option? This is possible thanks to SEO tools.

     

    The fact that you appear as the first option will not only position your brand, but it is also possible to achieve more sales. When we talk about SEO we refer to the search mechanisms in Google, Bing or Yahoo, to achieve recommendations of your content to users. 

     

    In this learning path, we will teach you from how to have an attractive domain, understand Google as a search engine, develop SEO strategies, creating attractive content and finally, measure the achievement of your goals. At the end of the Specialization, you will have the opportunity to develop an Integral Project (optional).

    This specialization includes:4 courses

    With this specialization you will learn to:

    • Differentiate the fundamental concepts associated with SEO, how Google and keywords work and identify some complementary actions to measure them.
    • Choose the perfect domain and hosting for your web project. You will also understand how to optimize it, how to create relevant content and finally, some link building strategies.
    • Perform the right SEO strategy and achieve visibility and positioning of your brand in Google.
    • Create and optimize your website under the on-page and off-page approach, identify the elements of a website and how they influence the improvement of its positioning. You will also differentiate the support tools and how to take advantage of them to optimize your website.

    Requirements

    • None

    Other benefits of specialization

    • Mentor responsible for the review of the learning projects and integrating project.

    • Live online classes, through Zoom, in which you will be able to enroll automatically from the Netzun platform (included for the first 3 months).

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Power your website with SEO

    In this online course you will learn how to position your website well in Google, and thus sell and project a better image to potential customers.

    Course 2: Monetize your web project with SEO

    In this online course you will learn everything you need to know to launch a web project on the Internet.

    Course 3: Advanced SEO

    In this online course you will learn everything you need to make the right SEO strategy and achieve visibility and positioning of your brand in Google.

    Course 4: On-page and off-page optimization

    In this online course you will learn the most recommended ways to optimize a website.

    The teachers of this Specialization

    Evaluation system

    - Course evaluation: Each course requires passing an exam. 

    - The exam is a 10-question multiple-choice quiz, which lasts 15 minutes. A minimum of 70% of correct answers is required to pass (2 attempts every 24 hours).

    - Each course will have a learning project (not mandatory).

    - Evaluation of the specialization: Upon passing all the exams of each course, there is an integrative project (not mandatory).

    We provide a certificate for each course or specialization

    On behalf of Netzun and San Ignacio University
    Optional certificate template for our course
    *REFERENCE IMAGES

    About the institutions

    Netzun - online courses
    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.
    San Ignacio University certifies our courses
    San Ignacio University is a U.S. university that stands out for offering a unique and cutting-edge academic experience. It has a highly qualified faculty committed to academic excellence and the integral development of its students.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

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    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Forever and ever