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Specialization in Customer Experience Management

Create customer experiences and double your sales

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Duration of the specialization:
32 hours (videos, exercises and practice)
Specialization includes:
4 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of UTP Graduate School of Education

    • About specialization

    In business and in love, loyalty is what matters most. In this specialization, we teach you how to offer positive experiences from the moment the customer interacts with the brand until the end of the purchase process. And just as when we conquer someone, our goal will be to generate satisfactory memories that invite them to continue buying.

     

    Together with the Graduate School of the UTP (Universidad Tecnológica del Perú), we developed the Specialization: Customer Experience Management. In it you will learn the fundamental tools to impact the consumer throughout their buying process, analyzing data to design strategies.

     

    In addition, when you finish the specialization, you will be able to put into practice everything you have learned through an Integrating Project. Would you like to learn more about Customer Experience?

    This specialization includes:4 courses

    With this specialization you will learn to:

    • Explain the importance of a customer-centric strategy in the management of the company.
    • Identify how to increase brand value by integrating relevant experiences for consumers during the purchase process.
    • Identify analysis and management indicators to design a consumer experience throughout the purchase process (Journey Map).
    • Describe the methodology for managing a customer-centric, connected channel model.

    Requirements

    • Have a device with internet access

    Other benefits of specialization

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    • Forum for questions with teachers, through the comments section.

    • Downloadable materials for each course.

    • Certificate awarded upon passing the exams of the courses that make up this specialization.

    • One-year access to all courses and benefits.

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Customer Centricity

    In this online course you will learn the benefits of a customer-centric strategy to generate greater competitiveness and customer loyalty.

    Course 2: Experience architecture

    In this online course you will learn how to increase the value of your brand by integrating relevant experiences for your consumers.

    Course 3: Customer Experience Metrics

    In this online course you will learn how to identify analysis and management indicators to design a customer experience along the Journey Map.

    Course 4: Omnichannel: Delivering Integrated Experiences

    In this online course you will learn the methodology to manage a connected and customer-centric channel model.

    Organization that endorses specialization

    Evaluation system

    - Each course requires passing an exam and a learning project to obtain the course certificate. By passing each course plus an integrative project, you will be able to download the specialization certificate.

    - The exam contains 10 multiple choice questions. A minimum of 70% correct answers is required to pass (2 attempts every 24 hours).

    - The learning projects (PA) and the integrative project (PI) will be mandatory to develop.

    - You will be given a number of credits according to the number of courses in the specialization. Each credit allows for the review of PA and PI.

    We provide a certificate for each course or specialization

    On behalf of Netzun and UTP Graduate School
    Sample certificate of our specializations
    *REFERENCE IMAGES

    About the institutions

    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.

    The Graduate School of the Universidad Tecnológica del Perú (UTP) is part of the Intercorp Group, the most important business group in the country. The School seeks that each of its students transform their lives forever on a personal and professional level. In addition, it has the international accreditation ACBSP that validates the continuous improvement of the programs and performs the measurement of competencies in order to ensure the achievement of the graduate profile.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

    Specialization certificate

    - 54%

    BUY SPECIALIZATION

    US$ 29.90Previously US$ 64.90

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    For 1 year

    Develop your skills with us

    - 54%

    BUY SPECIALIZATION

    US$ 29.90 Previously US$ 64.90

    Add coupon

    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Specialization certificate
    • For 1 year