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Specialization in Digital Entrepreneurship and Applied Innovation

Develops projects with high growth potential

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Co-created:

Duration of the specialization:
80 hours (videos, exercises and practice)
Specialization includes:
4 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of UDD

    • About specialization

    Netzun and UDD have developed this specialization where you will learn about digital marketing and its trends, fintech as an opportunity for financial services, innovation management as a process incorporated into organizations and, finally, the recommended procedures for testing your proposed solutions.

     

    With this specialization, you will be able to interrelate concepts needed in the digital field, when we talk about innovation. 

     

    Every day there are more and more ventures in the digital field and innovation here works as an essential tool for the development of a business idea or venture. 

     

    At the end of your courses, you will have the opportunity to put into practice what you have learned through an integrative project.

    This specialization includes:4 courses

    With this specialization you will learn to:

    • Elaborate a digital marketing strategy for an organization or venture.
    • Explain the concept and importance of innovation management in the organization.
    • Understand general concepts of the Fintech world and develop action plans.
    • Apply the Lean Startup methodology to test any business idea.

    Requirements

    • None

    Other benefits of specialization

    • Access to the specialization and its benefits, for 12 months.

    • Networking. Meet other professionals like you in live online classes.

    • You will develop projects and receive feedback from mentors.

    • Complementary downloadable materials for each course.

    • Get certified by Netzun for each course and by Netzun and UDD for the integral specialization.

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Introduction to Digital Marketing

    You will learn the various tools and strategies of Digital Marketing, starting with understanding consumer behavior.

    Course 2: Innovation Management

    You will learn about the fundamentals of innovation and its different types to implement it in your own organization.

    Course 3: Fintech and the future of financial services

    You will learn how to develop action plans to transform your business or your personal finances, creating a framework to develop innovation in fintech.

    Course 4: Test your idea through the Lean Startup Methodology

    You will learn about the MVP and Lean Startup methodology to test the economic viability of your new ideas or products.

    Organization that endorses specialization

    Evaluation system

    - Each course requires passing an exam and a learning project to obtain the course certificate. By passing each course plus an integrative project, you will be able to download the specialization certificate.

    - The exam contains 10 multiple choice questions. A minimum of 70% correct answers is required to pass (2 attempts every 24 hours).

    - The learning projects (PA) and the integrative project (PI) will be mandatory to develop.

    - You will be given a number of credits according to the number of courses in the specialization. Each credit allows for the review of PA and PI.

    *To obtain the certificate of the Specialization in the name of Universidad del Desarrollo (UDD), a request must be made to the following e-mail address: hola@netzun.com, after passing the specialization, after paying an additional 189 USD.

    We provide a certificate for each course or specialization

    On behalf of Netzun and UDD
    Sample certificate of our specializations
    *REFERENCE IMAGES

    About the institutions

    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.

    Universidad de Desarrollo de Chile is an institution accredited by the National Accreditation Commission (CNA-Chile) and is recognized by several regional and international rankings. It is considered one of the best universities for sales and entrepreneurship in Latin America.

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

    Specialization certificate

    - 46%

    BUY SPECIALIZATION

    US$ 29.90Previously US$ 54.90

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    For 1 year

    Develop your skills with us

    - 46%

    BUY SPECIALIZATION

    US$ 29.90 Previously US$ 54.90

    Add coupon

    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Specialization certificate
    • For 1 year