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Specialization in Digital Media Planning

Create successful digital campaigns, captivate your audience on social networks and master the new digital channels.

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Duration of the specialization:
96 hours (videos, exercises and practice)
Specialization includes:
5 courses
At your own pace
  • The courses are recorded
  • You will be able to see them whenever you want and as many times as you want.
    • Certify yourself for each course and specialization completed.
  • Certificate in the name of Netzun
  • Certificate in the name of El Comercio

    • About specialization

    Netzun and Grupo El Comercio have developed this specialization related to the field of advertising, marketing plan, content creation, digital products and campaigns and programmatic advertising. 

     

    At the end of this specialization, you will be able to plan and schedule advertising media, selecting the appropriate ones for the dissemination of a digital campaign. Likewise, they will propose effective communication solutions, showing relevant content for their target audience.

     

    The positioning of a product or service is due to the creation of a good media plan. Therefore, specializing in Digital Media Planning will give you a broad overview to make proposals, using appropriate strategies in your digital campaigns. 

     

    At the end of your courses, you will have the opportunity to put into practice what you have learned through an integrative project.

    This specialization includes:5 courses

    With this specialization you will learn to:

    • Build a Digital Advertising Strategy.
    • Generate valuable content for your organization or venture.
    • Understand digital formats and how to apply them in digital campaigns.
    • Understand digital advertising concepts such as performance, optimization and programmatic buying.

    Requirements

    • None 

    Other benefits of specialization

    • Access to the specialization and its benefits, for 12 months.

    • Networking. Meet other professionals like you in live online classes.

    • You will develop projects and receive feedback from mentors.

    • Complementary downloadable materials for each course.

    • Get certified by Netzun and the Commerce Group for each course and for the integral specialization.

    • Mentor responsible for the review of learning projects and integrative project (upon request)

    Benefits of our certified specializations

    Courses included in the specialization

    Course 1: Digital planning from scratch

    In this online course you will learn the basics of planning, not only for digital but also for other projects.

    Course 2: How to make relevant content for my brand

    In this online course you will learn tools to create relevant content and more effective marketing strategies.

    Course 3: Product development and digital campaigns

    In this online course you will learn how they work, which are the main KPIs and in which type of campaigns you can use them according to your objectives.

     

    Course 4: Optimize the performance of your digital campaigns

    In this online course you will learn to identify and know the tools to implement digital platforms for your successful campaigns.

    Course 5: Fundamentals of programmatic advertising

    In this online course you will learn about programmatic as an automated buying/selling modality.

    Organization that endorses specialization

    Evaluation system

    - Each course requires passing an exam and a learning project to obtain the course certificate. By passing each course plus an integrative project, you will be able to download the specialization certificate.

    - The exam contains 10 multiple choice questions. A minimum of 70% correct answers is required to pass (2 attempts every 24 hours).

    - The learning projects (PA) and the integrative project (PI) will be mandatory to develop.

    - You will be given a number of credits according to the number of courses in the specialization. Each credit allows for the review of PA and PI.

    We provide a certificate for each course or specialization

    On behalf of Netzun and El Comercio
    Sample certificate of our specializations
    *REFERENCE IMAGES

    About the institutions

    Edtech company, founded in 2015 and specialized in virtual education based on the 'microlearning' methodology. Its purpose is to democratize the knowledge of extraordinary people throughout Latin America.

    It is a Peruvian media conglomerate that manages several newspapers and television channels, among other businesses. GEC has a history of more than 181 years, since the first edition of the newspaper "El Comercio" on May 4, 1839, in which it has accompanied and participated in the most important events in the history of Peru and the world. 

    Become a Specialist with us!

    Benefits

    Access to recorded courses

    Access to exams by course

    Certificate for each course

    Specialization certificate

    - 46%

    BUY SPECIALIZATION

    US$ 29.90Previously US$ 54.90

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    For 1 year

    Develop your skills with us

    - 46%

    BUY SPECIALIZATION

    US$ 29.90 Previously US$ 54.90

    Add coupon

    BENEFITS

    • Access to recorded courses
    • Access to exams by course
    • Certificate for each course
    • Specialization certificate
    • For 1 year