Online courses

Branding is a strategic tool for the process of creating and managing a brand. It complements traditional marketing, corporate identity or advertising. It consists of achieving the positioning, maintenance and recognition of a brand through innovative strategies and communication.

A financial analysis is the study of accounting information through the use of financial indicators and tools. This accounting information represents and reflects the economic and financial reality of the company, so it is necessary to interpret and analyze it in order to understand in depth the origin and behavior of the resources of any company or enterprise.
Accounting or financial information is of little or no use if you do not know how to interpret and understand it. 

Conveying a coherent, correct and effective message is one of the greatest challenges for business people today. It is essential to be able to communicate effectively what you want to convey. However, it is a process that requires patience and a lot of preparation. Making effective presentations is one of the most powerful tools a professional can have to achieve an excellent connection with different audiences.

If you are looking for your first internship or first job, this course is ideal for you. It will help you get to know yourself, get more interviews, and be able to face them with confidence and a winning mentality. Subsequently, it will allow you to stand out from other candidates, so that you will be closer to getting the job of your dreams.

In every successful company, information is needed to make the right decisions. Market research turns out to be the key element to achieve this information, according to the deadlines established by the people responsible for decision making, whether they are managers of large corporations or entrepreneurs.

The challenge for most executives today is not to understand what good leadership is, but how to put their understanding of leadership into practice. You will learn about a practical model for applying your leadership knowledge, and you will engage in self-discovery about your leadership styles and preferences.  

In an ever-changing market, where consumer behavior varies with the pace of technological innovation, speed of adaptation is key to survival. The differences between different products and services are becoming smaller and smaller, and copying is taking place at high speed.
This is how the customer experience becomes relevant in order to create a link between brand and consumer, to retain and build customer loyalty. 

The transformation of companies in the digital world is undeniable. Businesses must have the ability to generate new ideas or concepts to make a difference over their competitors and to have a positive impact on consumers. The only way to make this difference is with digital creativity.

In an ever-changing market, where consumer behavior is changing at great speed driven by new technologies, adapting quickly is key to survival. In this context, knowing the available technologies, as well as the new trends in digital innovation, becomes a key factor in order to propose new strategies that allow us to adapt quickly to the changes demanded by the user.

Spontaneous customer feedback reflects how they really feel about your brand. You can draw value from comments and mentions to stay one step ahead of your competitors. Many only remember their online reputation and social media conversations when crises hit. Avoid waiting until the last minute to understand your customers.

In the 21st century we have more and more opportunities to communicate: websites, social networks, events and games. But do we really do it well? Storytelling is a unique opportunity to learn, from one of the greatest international experts, how to tell a good story today.

Emotional Intelligence is one of the key concepts to understand the direction taken by psychology in the last decades.

Emotional Intelligence is a construct that helps us to understand how we can influence in an adaptive and intelligent way both our emotions and our interpretation of the emotional states of others. This aspect of the human psychological dimension plays a fundamental role both in our way of socializing and in the strategies of adaptation to the environment that we follow.